A cable company centralizes the printing process for all of their West Coast locations

Client:

Nationally recognized telecommunications company with sales offices throughout the United States

Market:

Telecommunications

Solution:

Enterprise print management services

Benefits:

Standardization of marketing message as well as providing custom printed pieces with variable information for various locations and account executives

Situation

• Complex ordering of promotional materials each of which had variable data
• Account Executives creating content without approval from the Marketing Department resulting in low quality and a lack of standards
• Difficult to control what was being distributed as well as the costs associated

Solution Description

• Worked with Marketing Executives who accumulated the promotional materials that they wanted to continue using
• Created a web portal for account executives to order professionally materials
• Conducted on-site training to key management personnel on how to order materials whom then trained their staff

Key Benefits

• Gained control of what account executives were able to distribute as well as making it easier for personally branded material to be ordered
• Expedited the ordering process meaning that materials were received sooner
• Allowed management to review what was being ordered and the costs associated
• Reduced the costs of printing due to pre negotiating contract pricing