Published on 10 July 2012
Digital advertising finally may be getting its due. According to a recent report by BIA/Kelsey, local advertising spending in the United States will increase from $136.2 billion this year to $151.3 billion by the end of 2016. The report – “U.S. Local Media Forecast (2011-2016)” – says the increase will be driven largely by digital medians such as social, mobile and video advertising, and will help close the gap on traditional U.S. local ad spending. By 2016, BIA/Kelsey projects that local digital ad spending will account for $38.5 billion, or more than 25 percent of total local ad spending, up from 16 percent in 2012.