DOME brings the KBA Rapida 205 and 106 to our operations

For Immediate Release, March 29, 2017
Amy Labowitch, Marketing Specialist
DOME, 800-343-3139

Las Vegas, NV and Sacramento, CA – DOME is excited to announce a partnership with KBA that brings the KBA Rapida 205, 81 inch and the Rapida 106, 41 inch UV perfector to their growing operation. With these purchases DOME is taking a bold step into the world of superlarge format and super speed sheetfed offset printing.  Misha Pavlov, DOME’s President explains, “The KBA Rapida 205’s XXL sheet size with 5-color UV printing, on substrates up to 48 points at 9,000 sheets per hour is the perfect addition to our business. This is a game-changer for Northern California, Oregon, Northern Nevada, and Washington, enabling DOME to serve customers and prospects in these markets better than anyone, as this is the only 81 inch press in the area. The Rapida 106, 10 color UV perfecting press allows us to do what we already do so well, but better and faster. Who doesn’t love that?”

The superlarge format Rapida gives DOME the versatility and speed that is essential to the in-store signage and display segments of retail marketing. The Rapida 106 is a 10 color, double coater, full-interdeck UV press, which makes ready all 10 colors in 60 seconds, and runs at 15,000 (perfecting) to 18,000 sheets (straight) per hour. This fully loaded press will bring increased quality, efficiency and greater productivity while offering high-end applications previously not offered in-house.

These new presses will be up and running by the end of this year and will not only enhance services to existing clients but open doors to new verticals. Tim Poole, DOME’s CEO and Partner states, “The new press acquisitions are in alignment with DOME’s core strategic initiatives. We are positioning ourselves to provide not only the highest quality products to our clients, but continue to drive down our cost by being the most efficient printing facility in the US market.”

The signing of the agreements happened in Las Vegas at the GlobalShop 2017 Store Design, Planning and Merchandising Expo. “Everything came together and we are here at GlobalShop, which is the world’s largest annual show for retail experts,” says Bob Poole, DOME CMO and Partner, “and this is the place to share our big news. Our retail clients are here and the enlarged print format of the 81 inch and the versatility of the 10 color adds creative options to their display designers.”

Sherwin Poorsina, EVP Sales affirms, “DOME continues to differentiate itself in our industry by offering software solutions to our retail clients, broad product lines, and a customer-centric culture. I truly believe that our clients understand what DOME’s value is — bringing total cost of ownership savings.”

**DOME, serves a national client base. Providing retail in-store media, direct mail and general commercial print. DOME operates ArrowClick E-Commerce and Custom Fulfillment services to assist retail clients with their business automation needs.  For additional information on DOME go to http://www.domeprinting.com

DOME Print and Marketing Solutions Installs EFI’s Two Newest VUTEk Production Inkjet Printers

FREMONT, California — July 27, 2016 — DOME Print and Marketing Solutions is meeting rising demand for high-quality, superwide-format inkjet graphics with a pair of strategic investments in its new manufacturing facility. DOME, which is one of Northern California’s leading independent commercial print businesses, has upgraded its superwide-format inkjet production operations, becoming one of the first on the West Coast to install an EFI™ VUTEk® HS125 Pro hybrid roll/flatbed inkjet press and an EFI VUTEk LX3 Pro hybrid LED inkjet printer.

Based in Sacramento, Calif., DOME is a family-owned business with a diverse customer base that includes many well-known retail brands. The new EFI VUTEk installations will provide the upgraded speed and quality the company needs to produce a growing volume of indoor signage with tight turnaround times.

“Our single largest growth area is in retail,” said Bob Poole, DOME’s chief marketing officer. “And our technology investment with the new VUTEk printer purchases is driving a lot of that growth because it helps us print better-quality work at faster speeds.”

The two new 3.2m-wide inkjet production devices replace a pair of 3.2m VUTEk devices used at DOME. The VUTEk HS125 Pro model DOME installed is the most productive VUTEk press ever developed, and prints 25% faster than the previous-model VUTEk HS series press it is replacing. The HS125 Pro press delivers high-quality, variable gloss output with innovative UV/LED Pin & Cure imaging technology, and has a variety of automated material handling options to accommodate high-volume throughput.

The new VUTEk LX3 Pro printer DOME installed features energy-efficient, “cool cure” LED imaging technology. It replaced a 3.2m VUTEk GS series LED printer and offers a new, extended-gamut ink capable of delivering eight-color quality results using only four colors. Although the printer runs up to eight colors plus white, “we’ve found that the four-color mode on the LX3 Pro printer will work for a lot of jobs, and it will allow us to see some cost savings,” said Poole.

“The LX3 Pro model has given DOME the ability to create new applications with its cool-cure capabilities. “I can print on a yoga mat, which is a foam-based, flammable product that you can’t print on with heat-based technologies,” Poole said. “They look phenomenal, and once people started seeing them, our orders for custom yoga mats took off.”

DOME Print and Marketing Solutions has also installed the latest-version EFI Fiery® proServer digital front end to drive its new printers. The newly enhanced Fiery proServer offers superior color management as well as extremely efficient processing, RIPing VUTEk print jobs up to 60% faster than previous proServer versions.

Business expansion and employment growth with superwide-format

The installations come as DOME embarks on a progressive reinvestment to build on its profile as a premiere, one-stop provider of print and marketing services. In 2015, DOME acquired an established signage design and manufacturing company, and the family-owned company’s leaders are continuing to invest for success.

The company is consolidating all of its superwide-format inkjet display and screen print signage operations, along with a full range of related finishing services. The expansion will lead to several new hires tied to ongoing growth in demand.

“We’re anticipating a very busy fourth quarter,” Poole said. “That’s why we’re making these upgrades now. I’m going to need every piece of machinery I have just to keep up with demand. We expect to significantly increase the overall percentage of large-format work and by consolidating everything into one facility it’s going to make things a lot easier.”

In addition to being a display graphics provider, DOME is a full-service commercial print business offering offset printing, mailing, and even marketing services and programming. EFI equipment has helped the company expand a niche display graphics offering into a more robust service popular with new and existing DOME clients.

“EFI equipment has allowed our shop to grow beyond expectations, and the new equipment will allow us to continue on that path,” said DOME EVP of Operations Misha Pavlov. “We are very pleased to be working with EFI. Now we have the latest and the greatest technologies to ensure we continue to serve our customers at the highest levels.”

EFI’s complete printer portfolio, which in addition to industry-leading LED and UV inkjet narrow-, wide- and superwide-format technologies includes aqueous textile and ceramic decoration printers, gives customers profitable opportunities for “Imaging of Things,” delivering greater product customization and appeal in everything from signage and packaging to décor, apparel and industrial manufacturing. To see many of the extensive, imaginative applications possible with EFI print technology, visit www.ImagingofThings.com or www.efi.com.

For more information about EFI VUTEk printers, visit www.efi.com or call 800-875-7117.

About EFI

EFI™ is a global technology company, based in Silicon Valley, and is leading the worldwide transformation from analog to digital imaging. We are passionate about fueling customer success with products that increase competitiveness and boost productivity. To do that, we develop breakthrough technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, and personalized documents, with a wide range of printers, inks, digital front ends, and a comprehensive business and production workflow suite that transforms and streamlines the entire production process. (www.efi.com)

DOME acquires the manufacturing assets of Bel Aire Displays

DOME’s New Cross Media Ad

DOME recently had a chance to promote our business with a cross media ad on the back cover of Visual Media Alliance’s (VMA) Storyboard magazine. We felt the ad was the perfect opportunity to promote our capabilities. The premise behind that ad was to explain to our viewers and the readers of the magazine how DOME can help leverage “Big Data.” The ad was set up to utilize Augmented Reality, by having our clients download the Layar app, scan the cube and watch the fantastic video we created.

Check out the video below and share!

8 Tips for an effective Cross Media Campaign

You’ve probably heard the term cross media being tossed around in your marketing meetings, but what is it exactly and how do you even begin? A cross media campaign uses targeted communication and delivers it across various multi-media channels. This can include everything from print and email to SMS text messaging. Every business, big or small, can utilize cross media campaigns to boost their client communication. In fact, you are probably using aspects of cross media in your 1 to 1 marketing without even noticing. A printed postcard containing a QR Code that directs customers to your webpage is a simple form of cross media marketing.

There is no one algorithm used to execute a cross media campaign successfully, but there are some great fundamental tips to help you with your marketing goals. These 8 tips have helped us at DOME create great marketing campaigns for our clients, and can help you get your campaign heading in the right direction.

Tip #1: Prepare your strategy

Your strategy is not just the technology or data. It also includes who are you try to target, what media outlets you want to use, and what goals you are trying to achieve from your campaign.

Tip#2: Know your client base

Your company is unique and so are your clients. They may respond to certain forms of media differently depending on their demographic. Understanding whether your clients respond better to print, email, PURLs and/or SMS messaging, will provide a higher ROI.

Tip#3: Track all your channels

Watch the response rates of each of your channels to get an idea of the best ways to reach your clients. You may find that more clients responded to your campaign from their mobile phone. On your next campaign you’ll want to make sure you include a well-developed mobile aspect.

Tip#4: Integration

Cross media marketing is most effective if all of the channels are integrated together. They should always reinforce the other channels in the campaign. Use common branding and similar messaging to tie all the components together.

Tip#5: Print!

Of course a printing company would love to tell you this, but it is true! Variable printing creates a more personalized direct mail piece and will improve your results.

Tip#6: Watch all metrics

Look at all of the metrics not just the response rate. Yes, it is fantastic to have great response to your campaign, but understanding the best time to contact clients, or where they are located will provide more variable metrics to your data. And you can use this information to refine your next campaign.

Tip #7: Make it easy to share

If you have a fantastic message, allow your client to share your content. The more viral your message goes, the more your business will thrive.

Tip#8: Always ask for feedback

A very important tip that often gets overlooked. Clients can provide you with the best feedback and help you create a better marketing environment for your business. Allowing your clients to fill out a survey can help you focus your attention and create a dialogue with your clients.

In a world where clients are looking for a more 1 on 1 approach and want to feel like they are important, cross media can provide be a very effective marketing tool. It’s funny how a simple direct mail piece that is personalized with the clients name and some personal information can have a greater impact than just a simple run of the mill piece. Cross media is your greatest friend for marketing.

 

What is Big Data?

Big Data! It’s the new hot term in the corporate world. But what exactly does it mean?

At it’s core, Big Data is basically a term the industry uses to describe an instance where your data set is so large and complex that it becomes difficult to process using traditional data processing applications. This type of data is analyzed to show information like trends and consumer interaction patters.

Traditionally, the data companies and marketers collect standard information like name, phone, email and address. With big data, you are collecting lists that may contain social media interactions, search histories, buying trends, etc. Not the typical lists that many marketers and mailing companies are aware of.

So why collect this big data information? It’s data that matters. You can now successfully measure helpful data to leverage and optimize the best opportunities to market your brand. Also, with the increased influx of data, you can create customer profiles, test assets, and determine the success of your marketing campaigns. The idea is to use your data to create a better one-to-one marketing strategy, helping increase your ROI. It’s hard to do that with only a name and address.

So the big question to ask yourself or your company is….Where do you start with all of this Big Data? You want to start by educating your team on what data information you want to focus on. The report from 360i.com, asks a great conversation starter, “If I knew…”. For example, If I knew what blog topics our clients were interested, how could I use them to improve our conversion rate to for new clients? What questions will help your company gain traction with clients?

As a print solutions provider, DOME has help many clients with their marketing plans. From PURL and Cross Media Campaigns to VDP (Variable Data Printing), cross media is a great way to collect and analyze your data. Set up campaigns mixed with creative strategies like personalized 4 color print pieces and responsive email designs.

So, what is Big Data? It is your company’s greatest ally! Using data correctly can help you retain clients, identify new leads, create better marketing plans, and make your advertising budget last. Start thinking of better ways you can leverage your Big Data now.

DOME delivers results with VeraCore fulfillment software

FOR IMMEDIATE RELEASE

Contact:

Sean O’Connor

VeraCore Software Solutions, Inc.

(860) 721-8929

soconnor@veracore.com

Rocky Hill, CT, October 7th, 2014

DOME Printing, of Sacramento, California is in the process of implementing The VeraCore Fulfillment Solution to support the dramatic growth of their fulfillment business.

One of northern California’s strongest privately-held commercial printing companies, DOME provides a wide range of services to a diverse client base. In addition to web and sheet-fed printing, DOME’s suite of integrated business solutions includes creative services, digital printing, finishing, mailing and fulfillment.

Order fulfillment, long a component of DOME’s service offering, has grown substantially in recent years. The firm now manages hundreds of their clients’ products and kits in their expansive 60,000 sq. foot climate controlled warehouse. The technology infrastructure that supported DOME’s fulfillment operation was composed of several different systems, some purchased and some developed in-house. Recognizing the increasingly important role that fulfillment played in their business, DOME’s management team set out to assess their fulfillment technology and, where appropriate, make investments in support of three key objectives – growing the business, retaining existing clients and improving process efficiency.

The management team approached the process of assessing their fulfillment technology and evaluating their options the same way they approached other IT decisions. Whether building or buying, technology decisions are predicated on delivering “best in class” solutions for the task at hand. After evaluating several options, the management team unanimously concurred that The VeraCore Fulfillment System was the right choice for DOME, and for their clients. DOME’s CEO, Tim Poole, explains – “Technology decisions can’t be made based strictly on our own business objectives. We strive to truly understand how new technology will impact our clients. This is tricky with fulfillment because each of our clients has their own unique requirements. VeraCore will provide the operational efficiency required to support sustained growth and an extremely robust client-facing offering that will help to ensure growth”.

The VeraCore Warehouse Management System’s extensive support for barcode technology and process automation will ensure Dome’s pick/pack operation and kitting lines run at peak efficiency. VeraCore’s billing capabilities will save Dome’s account managers countless hours each month by eliminating the need to manually compile billing data. Each of Dome’s clients will benefit immediately from The VeraCore Order Management System’s real-time reports and dashboards, which will provide up to the minute information on all aspects of their fulfillment programs. In addition, VeraCore’s support for order restrictions, budgetary controls and order approval chains will provide DOME’s clients with greater control over their fulfillment programs and marketing spend.

A technology company in its own right, one of DOME’s central requirements was that any new fulfillment system be capable interacting with the technologies that DOME developed in-house as well as systems provided by other vendors. The VeraCore Fulfillment Solution will serve as the new foundation of DOME’s fulfillment infrastructure. For truly specialized applications, DOME’s developers and technology partners will be able to create real-time integrations via the VeraCore web-service which supports sophisticated two-way communications between VeraCore and external applications.

Denise Lunden, President of VeraCore Software Solutions, Inc. commented on the DOME implementation under way now. “We are really excited to be working with Tim and his team of professionals. The combination of Dome’s talent and The VeraCore Fulfillment Solution will be hard to beat and will ensure DOME continues delivering results for their clients”.

For more information about DOME Printing and their award winning services, visit: http://www.domeprinting.com

 

About VeraCore Software Solutions, Inc.

VeraCore Software Solutions, Inc., has been providing software solutions for commercial printers, fulfillment companies, and marketing service providers for over 30 years. Their flagship product, The VeraCore Fulfillment Solution, enables fulfillment service providers to manage all aspects of their clients’ order fulfillment programs.

For additional information on VeraCore, visit their website at http://www.veracore.com