Dome’s Bob Poole Discusses Partnership With EFI At The SGIA Expo

Big, bold and new! A new face on their brand identity.

September 14, 2017
Amy Labowitch, Marketing Specialist
800-343-3139
alabowitch@domeprinting.com

Sacramento, CA – Big, bold and new! Dome comes full circle with their strategic plan to revolutionize their business including a new face on their brand identity. Dome has a 103-year history and there are bound to be changes in such a great time span.

Since 1914, Dome has remained relevant by evolving with the market; from engraving to commercial lithography, and beyond. “Removing “printing” from our name and giving a fresh new look to our logo signifies the continuous evolution of our brand. The products and services that we offer today cannot be simply put into a box or just be about print,” remarks Tim Poole, CEO and Partner.

As previously announced, Dome is merging their five facilities and expanding into a newly renovated 320,000 square foot operation in Sacramento’s McClellan Park. “We felt the move was the perfect opportunity for a refresh,” states Bob Poole, CMO and Partner. “Our marketing team has performed a masterful facelift on our branding that reflects the bold moves we are making. Bold as in color, having a strong and vivid appearance, but also bold meaning, confident and courageous. That speaks for itself.”

“A new logo is a sure way to show the world we are making serious changes,” affirms Misha Pavlov, Dome’s President. “Since the beginning of the year it has been our goal to revolutionize Dome, and lead the market. Our new logo is an outward representation of what we’re doing inside our business. Big, bold, new, and ready to dominate.”

Dome history: Founded as Dome Engraving by Byron Dome in 1914, Dome was a trade house supplying engravings for the local printers and newspapers. Ray and Arlene Poole purchased the company in 1969 and recognizing the potential in commercial lithography, they shifted the focus to offset printing to form Dome Printing and Lithograph.

To see previous press notifications outlining Dome’s continuing “big, bold moves” visit domeprinting.com. Dome serves a national client base. Providing retail in-store media, direct mail, commercial print, custom storefront technologies and fulfilment. www.domeprinting.com

Dome adds two HP Indigo 12000 Digital Presses

For Immediate Release
Amy Labowitch, Marketing Specialist
DOME, 800-343-3139
July 18, 2017

Sacramento, CA – In a year of bold moves for DOME, this is the next great addition! DOME is welcoming two HP Indigo 12000 presses. The 29 inch HP Indigo 12000 Digital Press produces the widest commercial application range with superior print quality, high productivity, and wide versatility. The HP Indigo 12000 is capable of 3,450 4/0 20”x29” sheets per hour of 50# text up to 18pt.

“This is another critical piece of our strategic plan to revolutionize DOME, and lead our market. The investment will drive sales by bringing greater capacity and new capabilities to our customers, while continuing to expand our relationship with HP. You can’t put together an unparalleled powerhouse offset pressroom like we have, and not complement it by bringing in these two darlings to bolster our digital offering,” states Misha Pavlov, DOME’s President.

Although the newly added KBA presses will deliver direct to DOME’s new 320,000 square foot facility, the two HPs are needed immediately and will be delivered to DOME’s current main facility in Sacramento on July 17th , and will be operating by the end of the month.

Owners Tim and Bob Poole detailed, “The HPs expanded substrate capability offers direct printing on canvas, plastics, paperboard, synthetics and metalized substrates, which will benefit our retail and packaging clients, while the larger 29” sheet size will benefit our direct mail clients with more pages of variable data messaging. This press makes perfect sense for us.”

DOME values their HP relationship and appreciates the comments from Haim Levit, VP & GM, Indigo & Inkjet Press Solutions, Americas, HP Inc., “Utilizing their vast horsepower and extensive capabilities, DOME is recognized as the single-source leader to delivering results to clients. With the addition of not one, but two HP Indigo 12000’s to their arsenal, they continue to lead the way with the highest-quality and largest-format sheetfed offering, but now with the added advantages and versatility that only the larger 29” digital print delivers. We look forward to our continued partnership with DOME, helping them meet production goals and customer expectations, both now and into the future.”

ABOUT DOME Printing:
Dome serves a national client base. Providing retail in-store media, direct mail, commercial print and packaging. DOME operates ArrowClick e-Commerce and custom fulfillment services to assist retail clients with their business automation needs. For additional information on DOME go to www.domeprinting.com

DOME Announces Multimillion Dollar Investment A Bold Move Into the Future

Contact: Lorie Ozobiani
Phone: 916-965-7100
Fax: 916-640-0630
lozobiani@mcclellanpark.com

Amy Labowitch, DOME
916-923-3663
alabowitch@domeprinting.com

Sacramento, CA – DOME is embarking on a momentous transition that will consolidate their five facilities and merge the now 280,000 total square feet of production into one location. DOME will expand into a newly renovated 320,000 square foot facility in Sacramento’s McClellan Park.

“McClellan Park is excited to welcome DOME into our growing tenant roster. The buildings are structurally very well suited for DOME’s operations. We’re glad that we are able to accommodate DOME’s growth.” Ken Giannotti, Senior Vice President of Marketing and Leasing stated.

This move is the principal piece of an aggressive growth strategy outlined by DOME’s executive team. A previous announcement regarding DOME’s purchase of two KBA Rapida presses was the first step in DOME’s core strategic initiative to position their business to provide not only the highest quality products, but continue to drive down costs by being the most efficient printing facility in the market.

Misha Pavlov, DOME’s President, announced to their 250 employees, “This move will literally change the face of who we are. DOME is a great company and we are on a new trajectory to be world class. Consolidating into a single super facility will make DOME more efficient, while expanding our current capabilities.” Misha’s vision is unmistakable, “This is an electrifying transition that will be completed by the end of 2017 and it will strategically position us to grow exponentially and drastically expand our client base.”

The executive team researched and weighed all the options including looking at out-of-state possibilities. “McClellan Park is the perfect location for us to consolidate into one space, but more than that it allows us to stay in Sacramento where our roots are and where a majority of our family of employees live,” commented Bob Poole, CMO and Owner. DOME has a long history in Sacramento, beginning in 1914 as an engraving company, followed by the Poole family purchasing the business in 1969. CEO and Owner Tim Poole stated, “The opportunity we found at McClellan Park was extremely compelling and we are excited to commit a significant capital investment in our business; for our employees, and for our community.”

ABOUT DOME Printing:
Dome serves a national client base. Providing retail in-store media, direct mail, commercial print and packaging. DOME operates ArrowClick e-Commerce and custom fulfillment services to assist retail clients with their business automation needs. For additional information on DOME go to https://www.domeprinting.com

ABOUT MCCLELLAN BUSINESS PARK, LLC
The County of Sacramento selected McClellan Business Park, LLC, in 1999 to acquire and redevelop McClellan Air Force Base. McClellan Air Force Base was renamed McClellan Business Park (McClellan Park) in 2001. McClellan Park boasts a fully-operational airport, full-service hotel, fitness facility, rail system, office, industrial, retail and dormitories. The project consists of 3,000 acres with approximately 8.5 million square feet of useable buildings and 500 acres of developable land and is fully entitled for over 16 million square feet of commercial, retail, office and residential buildings. For additional information, please visit McClellan Business Park’s website at http://www.mcclellanpark.com.

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DOME’s New Cross Media Ad

DOME recently had a chance to promote our business with a cross media ad on the back cover of Visual Media Alliance’s (VMA) Storyboard magazine. We felt the ad was the perfect opportunity to promote our capabilities. The premise behind that ad was to explain to our viewers and the readers of the magazine how DOME can help leverage “Big Data.” The ad was set up to utilize Augmented Reality, by having our clients download the Layar app, scan the cube and watch the fantastic video we created.

Check out the video below and share!

8 Tips for an effective Cross Media Campaign

You’ve probably heard the term cross media being tossed around in your marketing meetings, but what is it exactly and how do you even begin? A cross media campaign uses targeted communication and delivers it across various multi-media channels. This can include everything from print and email to SMS text messaging. Every business, big or small, can utilize cross media campaigns to boost their client communication. In fact, you are probably using aspects of cross media in your 1 to 1 marketing without even noticing. A printed postcard containing a QR Code that directs customers to your webpage is a simple form of cross media marketing.

There is no one algorithm used to execute a cross media campaign successfully, but there are some great fundamental tips to help you with your marketing goals. These 8 tips have helped us at DOME create great marketing campaigns for our clients, and can help you get your campaign heading in the right direction.

Tip #1: Prepare your strategy

Your strategy is not just the technology or data. It also includes who are you try to target, what media outlets you want to use, and what goals you are trying to achieve from your campaign.

Tip#2: Know your client base

Your company is unique and so are your clients. They may respond to certain forms of media differently depending on their demographic. Understanding whether your clients respond better to print, email, PURLs and/or SMS messaging, will provide a higher ROI.

Tip#3: Track all your channels

Watch the response rates of each of your channels to get an idea of the best ways to reach your clients. You may find that more clients responded to your campaign from their mobile phone. On your next campaign you’ll want to make sure you include a well-developed mobile aspect.

Tip#4: Integration

Cross media marketing is most effective if all of the channels are integrated together. They should always reinforce the other channels in the campaign. Use common branding and similar messaging to tie all the components together.

Tip#5: Print!

Of course a printing company would love to tell you this, but it is true! Variable printing creates a more personalized direct mail piece and will improve your results.

Tip#6: Watch all metrics

Look at all of the metrics not just the response rate. Yes, it is fantastic to have great response to your campaign, but understanding the best time to contact clients, or where they are located will provide more variable metrics to your data. And you can use this information to refine your next campaign.

Tip #7: Make it easy to share

If you have a fantastic message, allow your client to share your content. The more viral your message goes, the more your business will thrive.

Tip#8: Always ask for feedback

A very important tip that often gets overlooked. Clients can provide you with the best feedback and help you create a better marketing environment for your business. Allowing your clients to fill out a survey can help you focus your attention and create a dialogue with your clients.

In a world where clients are looking for a more 1 on 1 approach and want to feel like they are important, cross media can provide be a very effective marketing tool. It’s funny how a simple direct mail piece that is personalized with the clients name and some personal information can have a greater impact than just a simple run of the mill piece. Cross media is your greatest friend for marketing.

 

What is Big Data?

Big Data! It’s the new hot term in the corporate world. But what exactly does it mean?

At it’s core, Big Data is basically a term the industry uses to describe an instance where your data set is so large and complex that it becomes difficult to process using traditional data processing applications. This type of data is analyzed to show information like trends and consumer interaction patters.

Traditionally, the data companies and marketers collect standard information like name, phone, email and address. With big data, you are collecting lists that may contain social media interactions, search histories, buying trends, etc. Not the typical lists that many marketers and mailing companies are aware of.

So why collect this big data information? It’s data that matters. You can now successfully measure helpful data to leverage and optimize the best opportunities to market your brand. Also, with the increased influx of data, you can create customer profiles, test assets, and determine the success of your marketing campaigns. The idea is to use your data to create a better one-to-one marketing strategy, helping increase your ROI. It’s hard to do that with only a name and address.

So the big question to ask yourself or your company is….Where do you start with all of this Big Data? You want to start by educating your team on what data information you want to focus on. The report from 360i.com, asks a great conversation starter, “If I knew…”. For example, If I knew what blog topics our clients were interested, how could I use them to improve our conversion rate to for new clients? What questions will help your company gain traction with clients?

As a print solutions provider, DOME has help many clients with their marketing plans. From PURL and Cross Media Campaigns to VDP (Variable Data Printing), cross media is a great way to collect and analyze your data. Set up campaigns mixed with creative strategies like personalized 4 color print pieces and responsive email designs.

So, what is Big Data? It is your company’s greatest ally! Using data correctly can help you retain clients, identify new leads, create better marketing plans, and make your advertising budget last. Start thinking of better ways you can leverage your Big Data now.

5 Creative Annual Report Designs

It is that time of year for companies and corporations, Annual Report season. This is not a real season but it is an important time for many companies to share the success of the previous year. At DOME, we have had many opportunities to design annual reports for companies, non-profit organizations and associations. You can say that we love to design annual reports. Its a great opportunity to run with a suggested topic and design a great layout with the theme and company brand in mind.

The purpose of this blog to show some of our favorite design concepts, that kept the company brand in mind and really expressed the theme at hand, from around the internet. Doing a basic Google search will allow you to view all sorts of designs, some creative and unique and some very similar in style. The following design, to me, are fantastic use of color, concept and creativity to really sell the message.

U-HAUL’s 2010 Annual Report created by Jacob Gilbreath

This has to be one of my favorite annual report designs. This design just uses the company branding and theme really well. Using the design of a packing box and layering elements through out the piece, creates a sense of everything U-HAUL has to offer. Check out the link for more detailed look.

https://www.behance.net/gallery/UHAUL-Annual-Report-2010/1064319

Rosneft’s 2011 Annual Report created by VolgaVolga

I love the use of color and the creativity of using hand illustrated elements to convey the message from the companies identity.

https://www.behance.net/gallery/Rosneft-Annual-Report-2011/4669509

Google’s 2014 Annual Report

I love the sharp edges in the design, along with the use of Google’s color palette. Very modern and clean design.

http://media-cache-ak0.pinimg.com/originals/e2/1c/7a/e21c7aab6b03fbf22865568b15bba682.jpg

Wates Group 2010 Annual Report Design

I love the use of whitespace, the splash of color with the grayscale images. Very nicely designed.

http://www.theallotmentbranddesign.com/our-work/wates/