DOME brings the KBA Rapida 205 and 106 to our operations

For Immediate Release, March 29, 2017
Amy Labowitch, Marketing Specialist
DOME, 800-343-3139

Las Vegas, NV and Sacramento, CA – DOME is excited to announce a partnership with KBA that brings the KBA Rapida 205, 81 inch and the Rapida 106, 41 inch UV perfector to their growing operation. With these purchases DOME is taking a bold step into the world of superlarge format and super speed sheetfed offset printing.  Misha Pavlov, DOME’s President explains, “The KBA Rapida 205’s XXL sheet size with 5-color UV printing, on substrates up to 48 points at 9,000 sheets per hour is the perfect addition to our business. This is a game-changer for Northern California, Oregon, Northern Nevada, and Washington, enabling DOME to serve customers and prospects in these markets better than anyone, as this is the only 81 inch press in the area. The Rapida 106, 10 color UV perfecting press allows us to do what we already do so well, but better and faster. Who doesn’t love that?”

The superlarge format Rapida gives DOME the versatility and speed that is essential to the in-store signage and display segments of retail marketing. The Rapida 106 is a 10 color, double coater, full-interdeck UV press, which makes ready all 10 colors in 60 seconds, and runs at 15,000 (perfecting) to 18,000 sheets (straight) per hour. This fully loaded press will bring increased quality, efficiency and greater productivity while offering high-end applications previously not offered in-house.

These new presses will be up and running by the end of this year and will not only enhance services to existing clients but open doors to new verticals. Tim Poole, DOME’s CEO and Partner states, “The new press acquisitions are in alignment with DOME’s core strategic initiatives. We are positioning ourselves to provide not only the highest quality products to our clients, but continue to drive down our cost by being the most efficient printing facility in the US market.”

The signing of the agreements happened in Las Vegas at the GlobalShop 2017 Store Design, Planning and Merchandising Expo. “Everything came together and we are here at GlobalShop, which is the world’s largest annual show for retail experts,” says Bob Poole, DOME CMO and Partner, “and this is the place to share our big news. Our retail clients are here and the enlarged print format of the 81 inch and the versatility of the 10 color adds creative options to their display designers.”

Sherwin Poorsina, EVP Sales affirms, “DOME continues to differentiate itself in our industry by offering software solutions to our retail clients, broad product lines, and a customer-centric culture. I truly believe that our clients understand what DOME’s value is — bringing total cost of ownership savings.”

**DOME, serves a national client base. Providing retail in-store media, direct mail and general commercial print. DOME operates ArrowClick E-Commerce and Custom Fulfillment services to assist retail clients with their business automation needs.  For additional information on DOME go to http://www.domeprinting.com

DOME Print and Marketing Solutions Installs EFI’s Two Newest VUTEk Production Inkjet Printers

FREMONT, California — July 27, 2016 — DOME Print and Marketing Solutions is meeting rising demand for high-quality, superwide-format inkjet graphics with a pair of strategic investments in its new manufacturing facility. DOME, which is one of Northern California’s leading independent commercial print businesses, has upgraded its superwide-format inkjet production operations, becoming one of the first on the West Coast to install an EFI™ VUTEk® HS125 Pro hybrid roll/flatbed inkjet press and an EFI VUTEk LX3 Pro hybrid LED inkjet printer.

Based in Sacramento, Calif., DOME is a family-owned business with a diverse customer base that includes many well-known retail brands. The new EFI VUTEk installations will provide the upgraded speed and quality the company needs to produce a growing volume of indoor signage with tight turnaround times.

“Our single largest growth area is in retail,” said Bob Poole, DOME’s chief marketing officer. “And our technology investment with the new VUTEk printer purchases is driving a lot of that growth because it helps us print better-quality work at faster speeds.”

The two new 3.2m-wide inkjet production devices replace a pair of 3.2m VUTEk devices used at DOME. The VUTEk HS125 Pro model DOME installed is the most productive VUTEk press ever developed, and prints 25% faster than the previous-model VUTEk HS series press it is replacing. The HS125 Pro press delivers high-quality, variable gloss output with innovative UV/LED Pin & Cure imaging technology, and has a variety of automated material handling options to accommodate high-volume throughput.

The new VUTEk LX3 Pro printer DOME installed features energy-efficient, “cool cure” LED imaging technology. It replaced a 3.2m VUTEk GS series LED printer and offers a new, extended-gamut ink capable of delivering eight-color quality results using only four colors. Although the printer runs up to eight colors plus white, “we’ve found that the four-color mode on the LX3 Pro printer will work for a lot of jobs, and it will allow us to see some cost savings,” said Poole.

“The LX3 Pro model has given DOME the ability to create new applications with its cool-cure capabilities. “I can print on a yoga mat, which is a foam-based, flammable product that you can’t print on with heat-based technologies,” Poole said. “They look phenomenal, and once people started seeing them, our orders for custom yoga mats took off.”

DOME Print and Marketing Solutions has also installed the latest-version EFI Fiery® proServer digital front end to drive its new printers. The newly enhanced Fiery proServer offers superior color management as well as extremely efficient processing, RIPing VUTEk print jobs up to 60% faster than previous proServer versions.

Business expansion and employment growth with superwide-format

The installations come as DOME embarks on a progressive reinvestment to build on its profile as a premiere, one-stop provider of print and marketing services. In 2015, DOME acquired an established signage design and manufacturing company, and the family-owned company’s leaders are continuing to invest for success.

The company is consolidating all of its superwide-format inkjet display and screen print signage operations, along with a full range of related finishing services. The expansion will lead to several new hires tied to ongoing growth in demand.

“We’re anticipating a very busy fourth quarter,” Poole said. “That’s why we’re making these upgrades now. I’m going to need every piece of machinery I have just to keep up with demand. We expect to significantly increase the overall percentage of large-format work and by consolidating everything into one facility it’s going to make things a lot easier.”

In addition to being a display graphics provider, DOME is a full-service commercial print business offering offset printing, mailing, and even marketing services and programming. EFI equipment has helped the company expand a niche display graphics offering into a more robust service popular with new and existing DOME clients.

“EFI equipment has allowed our shop to grow beyond expectations, and the new equipment will allow us to continue on that path,” said DOME EVP of Operations Misha Pavlov. “We are very pleased to be working with EFI. Now we have the latest and the greatest technologies to ensure we continue to serve our customers at the highest levels.”

EFI’s complete printer portfolio, which in addition to industry-leading LED and UV inkjet narrow-, wide- and superwide-format technologies includes aqueous textile and ceramic decoration printers, gives customers profitable opportunities for “Imaging of Things,” delivering greater product customization and appeal in everything from signage and packaging to décor, apparel and industrial manufacturing. To see many of the extensive, imaginative applications possible with EFI print technology, visit www.ImagingofThings.com or www.efi.com.

For more information about EFI VUTEk printers, visit www.efi.com or call 800-875-7117.

About EFI

EFI™ is a global technology company, based in Silicon Valley, and is leading the worldwide transformation from analog to digital imaging. We are passionate about fueling customer success with products that increase competitiveness and boost productivity. To do that, we develop breakthrough technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, and personalized documents, with a wide range of printers, inks, digital front ends, and a comprehensive business and production workflow suite that transforms and streamlines the entire production process. (www.efi.com)

DOME delivers results with VeraCore fulfillment software

FOR IMMEDIATE RELEASE

Contact:

Sean O’Connor

VeraCore Software Solutions, Inc.

(860) 721-8929

soconnor@veracore.com

Rocky Hill, CT, October 7th, 2014

DOME Printing, of Sacramento, California is in the process of implementing The VeraCore Fulfillment Solution to support the dramatic growth of their fulfillment business.

One of northern California’s strongest privately-held commercial printing companies, DOME provides a wide range of services to a diverse client base. In addition to web and sheet-fed printing, DOME’s suite of integrated business solutions includes creative services, digital printing, finishing, mailing and fulfillment.

Order fulfillment, long a component of DOME’s service offering, has grown substantially in recent years. The firm now manages hundreds of their clients’ products and kits in their expansive 60,000 sq. foot climate controlled warehouse. The technology infrastructure that supported DOME’s fulfillment operation was composed of several different systems, some purchased and some developed in-house. Recognizing the increasingly important role that fulfillment played in their business, DOME’s management team set out to assess their fulfillment technology and, where appropriate, make investments in support of three key objectives – growing the business, retaining existing clients and improving process efficiency.

The management team approached the process of assessing their fulfillment technology and evaluating their options the same way they approached other IT decisions. Whether building or buying, technology decisions are predicated on delivering “best in class” solutions for the task at hand. After evaluating several options, the management team unanimously concurred that The VeraCore Fulfillment System was the right choice for DOME, and for their clients. DOME’s CEO, Tim Poole, explains – “Technology decisions can’t be made based strictly on our own business objectives. We strive to truly understand how new technology will impact our clients. This is tricky with fulfillment because each of our clients has their own unique requirements. VeraCore will provide the operational efficiency required to support sustained growth and an extremely robust client-facing offering that will help to ensure growth”.

The VeraCore Warehouse Management System’s extensive support for barcode technology and process automation will ensure Dome’s pick/pack operation and kitting lines run at peak efficiency. VeraCore’s billing capabilities will save Dome’s account managers countless hours each month by eliminating the need to manually compile billing data. Each of Dome’s clients will benefit immediately from The VeraCore Order Management System’s real-time reports and dashboards, which will provide up to the minute information on all aspects of their fulfillment programs. In addition, VeraCore’s support for order restrictions, budgetary controls and order approval chains will provide DOME’s clients with greater control over their fulfillment programs and marketing spend.

A technology company in its own right, one of DOME’s central requirements was that any new fulfillment system be capable interacting with the technologies that DOME developed in-house as well as systems provided by other vendors. The VeraCore Fulfillment Solution will serve as the new foundation of DOME’s fulfillment infrastructure. For truly specialized applications, DOME’s developers and technology partners will be able to create real-time integrations via the VeraCore web-service which supports sophisticated two-way communications between VeraCore and external applications.

Denise Lunden, President of VeraCore Software Solutions, Inc. commented on the DOME implementation under way now. “We are really excited to be working with Tim and his team of professionals. The combination of Dome’s talent and The VeraCore Fulfillment Solution will be hard to beat and will ensure DOME continues delivering results for their clients”.

For more information about DOME Printing and their award winning services, visit: http://www.domeprinting.com

 

About VeraCore Software Solutions, Inc.

VeraCore Software Solutions, Inc., has been providing software solutions for commercial printers, fulfillment companies, and marketing service providers for over 30 years. Their flagship product, The VeraCore Fulfillment Solution, enables fulfillment service providers to manage all aspects of their clients’ order fulfillment programs.

For additional information on VeraCore, visit their website at http://www.veracore.com

 

Case Study: Responsive Email Design

The development of smartphone and tablet devices has ushered in a new age of receiving information and content faster. Companies are using email marketing to send upcoming events, information and new product release to their followers and clients. As some of you may know that web content needs to be responsive, adapting to the size and dimension of the display screen, or you are forcing the customer to expand or compress the window with their fingertips. I know, “it is not that difficult to maneuver the screen and adjust to your liking” but from experience, most customers will respond to content that is already adjusted.

Responsive Email design is relatively new to the email design, but it is not new to web design. Responsive email design is gaining in popularity with over 47% of emails opened are on a mobile device. Over 80% of people will delete an email if it doesn’t look good on a mobile device. The foundation that responsive design is built on is CSS3 and the use of fluid design. 

80%

of people delete an email if it doesn’t look good on their mobile phone

 

At DOME, we are always experimenting and trying to implement responsive email designs in our email marketing campaigns. Whether it is weekly email messages or Cross Media Campaigns, we are trying to provide the best, fluid designs as possible. I want to outline our process in designing an email message, and provide our commentary.

STEP 1: Planning email campaign

When DOME receives a request to produce an responsive email design for a clients campaign, we start by outlining the design, determining the hierarchy of the design. It is always key to develop an email with your customer usage in mind. We have had different format of design, from splicing a photoshopped layout and adding links to each section, to providing live content with images next to or on top of the content.

Some of the issues we have come across here are trying to determine what will be live text and what will have to be image based text. Most email clients will not allow the use of background images and will throw them out of your design from the start.

When determining the responsive layout, you will have to determine the way the images and content will stack when the media query is in effect. The content will always stack in order from left to right, top to bottom. We made it a clarification from the start that if they want the image on top, the image needs to be on the left. This allowed us to keep our media query short and not have the email based solely on the query stipulations.

STEP 2: Design and Coding

When you finish with your planned email layout, comes the fun part, design and coding. Now a lot of articles online will tell you that certain email clients do not read responsive email CSS3 and will toss them out from the design. Mobile applications like: Gmail, Yahoo , and some Windows Phone OS do not accept responsive email designs.

Responsive Email Non-Supported Devices

iPhone Gmail appiPhone Yahoo! Mail app
iPhone Mailbox appAndroid Yahoo! Mail app
Android Gmail appBlackBerry OS5
Windows Mobile 6.1Windows Phone 7
Windows Phone 8

 

Now when I design the table, I found that it is always best to set the width of both the table and each column. Use a fluid design method and try not to use pixel widths. This could force weird scaling to the document. Use percent widths will always make the image fill the table section.

The next issue I have experienced is determining the exact size of the image. This is where you can use both pixel size or percent size. But make sure you use the align attribute for each column and table to place the image exactly where you want it.

STEP 3: Testing

Make sure you always use some form of email testing client, Like Litmus, to get an accurate email test for each email client available. The clients I always check, no matter how many times I refine my document, are Outlook 2007, 2010, 2013, Gmail browser client, and Yahoo browser client.

Outlook will always be an issue. Outlook adds a 25 pixel buffer for each table. If you have tables next to each other, you will see an added space that is not in the code. It can create a lot of issues with your design and can cause your tables to stack. Some web clients will ignore you CSS and I always recommend using inline CSS together with a CSS in your head section.

Conclusion:

If you are planning a design for a responsive email, remember to test, test, test and test until you are completely satisfied. Not every email client will accept your design how you want it, but it will help you refine to have something acceptable in all clients.

If you are interested in building responsive email designs for your campaigns, Litmus provides a great way to test your design and has a great amount of resources and inspiration for your design.

Comment below, anything I have missed or if you have your own stories about email design.

Get Inspired! Augmented Reality Examples

In one of our previous posts, we spoke about Augmented Reality and the ability to combine the digital and print world. Posted below are some sample videos portraying the use of AR and print together.

Augmented Reality Lego® Set

I believe Lego® utilized Augmented Reality effectively. Showing a 3D image of the product already constructed, allowing kids the ability to view Legos® in a 3D space.

NET-A-PORTER Allows There Customers to Window Shop

Fantastic example of interactive print and technology working hand in hand. Imagine using this technology on end caps on aisles and pop-up displays.

ABSOLUT Vodka Takes you on a Trip

Real cool example of size and scale the AR piece can be while providing information.

Tic-Tac Mints Offers up Trivia

Tic-Tac Mints provides some added content that you can thumb through on this creative bus stop add.

VW Takes you on a Test Trive with an Ad Space

VW has a lot of different examples of Augmented Reality ads. This one, for example, allow the viewer to watch advertisements come to life

So, what do you think is a creative way to utilize Augmented Reality in print? Feel free to post some more examples below!

Augmented Reality Takes Print to the Digital World

Hearing that “print is dying” or “direct mail is not effective” because of the emergence of digital advertising spaces and the speed of social media is an uncreative thought. With preparation and planning, print can very well benefit from the digital world. Take Augmented Reality paired with digital printing. A digital world and a physical print world, working together to create a unique, personalized message for the consumer.

Augmented Reality, or AR, is a technology that will allow the user to view an enhanced “real world” view, connecting creative content with the user. AR is not a new technology. It has been used in TV, video games and film. AR can have a huge impact on print adverts and marketing campaigns, sometimes referred as “interactive print”. With Augmented Reality, people can scan an image with their smartphone or tablet to add an extra layer of information – whether it’s videos, audio clips, images or even links – directly on top of the printed piece.

Publications, like Elle and Maxim magazine, are using AR technology to provide interactive content for their readers. A recent article published by WSJ.com, talks about how Augmented Reality is gaining traction among recognized brands like Pepsi and Heinz.

At DOME, we can help our clients produce AR campaigns. Whether it is a cross media campaign, a printed large format item (like backlit posters and point-of-purchase items), or a direct mail piece, the ability to expand your message with interactive technology is endless.

What are your feelings about Augmented Reality? Do you feel like it is a gimmick or is it the next great form of cross media advertising? Comment below with your thoughts and check out our personal favorites when it comes to Augmented Reality and Print.

Source:

http://en.wikipedia.org/wiki/Augmented_reality

http://online.wsj.com/news/articles/SB10001424052702304585004579417612087615766

http://www.digitaltrends.com/mobile/what-is-augmented-reality-iphone-apps-games-flash-yelp-android-ar-software-and-more/#!3ilAC

Innovative Solutions at DOME

 

Letter from the President, Tim Poole:

DOME’s mission is to provide an exceptional buying experience and to create greater value by helping our clients achieve their goals through the utilization of our innovative solutions.

How do you define the many valued solutions that DOME provides? There is much debate within the printing industry on how to define the many value solutions that we provide our clients. Unquestionably providing services in graphic design, web page development and e-mail services define us as a Marketing Service Provider (MSP). On the other end of the spectrum, we provide complex data processing, secure fulfillment services with the power of web-store deployment and just-in-time deliveries to assist in meeting customers’ goals.  These solutions squarely put us in a strong business partnership with our clients.

As you can see, we have intentionally left “Printing” out of our name. Printing is only one of DOME’s capabilities and services that our clients are accustomed to. Printing is a core capability and many of the markets we serve clearly refer to us as their printer and we are ok with that. This is a new era and it is exciting to be part of the print evolution.

As you may have noticed from our internal print media and all throughout this website, DOME is removing the “Printing” tag line from the logo. Since we offer great services and new products to our clients, it was a move to show the growth of DOME as a company. With innovative solutions like, DOME Storefront, Email Marketing/Cross Media Marketing design, and the expansion of DOME Direct, DOME has evolved.

I am personally excited to see where our growth takes us.  With the additions of our Wide Format machines, DOME is adding more capabilities to our already awesome services.