In one of our previous posts, we spoke about Augmented Reality and the ability to combine the digital and print world. Posted below are some sample videos portraying the use of AR and print together.
Augmented Reality Lego® Set
I believe Lego® utilized Augmented Reality effectively. Showing a 3D image of the product already constructed, allowing kids the ability to view Legos® in a 3D space.
NET-A-PORTER Allows There Customers to Window Shop
Fantastic example of interactive print and technology working hand in hand. Imagine using this technology on end caps on aisles and pop-up displays.
ABSOLUT Vodka Takes you on a Trip
Real cool example of size and scale the AR piece can be while providing information.
Tic-Tac Mints Offers up Trivia
Tic-Tac Mints provides some added content that you can thumb through on this creative bus stop add.
VW Takes you on a Test Trive with an Ad Space
VW has a lot of different examples of Augmented Reality ads. This one, for example, allow the viewer to watch advertisements come to life
So, what do you think is a creative way to utilize Augmented Reality in print? Feel free to post some more examples below!