Creative Holiday Cards!

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Tis the season to send those holiday cards out, and if you are on DOME’s mailing list, you should receive our beautiful card soon. I felt like I would share some of the amazing designs and inspirations that our design team has discovered on the web and share with our readers! So enjoy this list and hopefully will provide you some inspiration for next year’s holiday season (or this year, procrastinators).

DOME’s Holiday Card 2014

I figured I would show our Holiday Card first. We send all of our clients a packaged calendar with our card. Let us know what you think! If you are interested in a calendar, I can see what I can do!

Arjowiggins Creative Papers Chrismas Card by David Popov

This is a beautiful card design. I love the use of the interchangeable color patterns to design the christmas tree.

VW Creative Snowflake Card

Remember growing up as a child and making snowflakes out of paper. Folding the paper then making specific cuts to create a unique snowflake. Volkswagen replicated that idea and used their logo to create a snowflake.

IOStudio’s Christmas Card Scene

I really enjoy this because of the clever pop-out pieces to create a scene. It creates a great holiday decoration for your desk, or something for the children to play with.

GenesisXD Holiday Card

I love the colors, and the creativity used with the card inserts. Really great.

Creative Suitcase Holiday Mailer

I love the colors! Also, the construction for the blocks is simple but the design is elegant.

What do you think of the designs? Which one is your favorite? Let me know below. Happy Holidays everyone!

What is Big Data?

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Big Data! It’s the new hot term in the corporate world. But what exactly does it mean?

At it’s core, Big Data is basically a term the industry uses to describe an instance where your data set is so large and complex that it becomes difficult to process using traditional data processing applications. This type of data is analyzed to show information like trends and consumer interaction patters.

Traditionally, the data companies and marketers collect standard information like name, phone, email and address. With big data, you are collecting lists that may contain social media interactions, search histories, buying trends, etc. Not the typical lists that many marketers and mailing companies are aware of.

So why collect this big data information? It’s data that matters. You can now successfully measure helpful data to leverage and optimize the best opportunities to market your brand. Also, with the increased influx of data, you can create customer profiles, test assets, and determine the success of your marketing campaigns. The idea is to use your data to create a better one-to-one marketing strategy, helping increase your ROI. It’s hard to do that with only a name and address.

So the big question to ask yourself or your company is….Where do you start with all of this Big Data? You want to start by educating your team on what data information you want to focus on. The report from 360i.com, asks a great conversation starter, “If I knew…”. For example, If I knew what blog topics our clients were interested, how could I use them to improve our conversion rate to for new clients? What questions will help your company gain traction with clients?

As a print solutions provider, DOME has help many clients with their marketing plans. From PURL and Cross Media Campaigns to VDP (Variable Data Printing), cross media is a great way to collect and analyze your data. Set up campaigns mixed with creative strategies like personalized 4 color print pieces and responsive email designs.

So, what is Big Data? It is your company’s greatest ally! Using data correctly can help you retain clients, identify new leads, create better marketing plans, and make your advertising budget last. Start thinking of better ways you can leverage your Big Data now.