Big Data! It’s the new hot term in the corporate world. But what exactly does it mean?
At it’s core, Big Data is basically a term the industry uses to describe an instance where your data set is so large and complex that it becomes difficult to process using traditional data processing applications. This type of data is analyzed to show information like trends and consumer interaction patters.
Traditionally, the data companies and marketers collect standard information like name, phone, email and address. With big data, you are collecting lists that may contain social media interactions, search histories, buying trends, etc. Not the typical lists that many marketers and mailing companies are aware of.
So why collect this big data information? It’s data that matters. You can now successfully measure helpful data to leverage and optimize the best opportunities to market your brand. Also, with the increased influx of data, you can create customer profiles, test assets, and determine the success of your marketing campaigns. The idea is to use your data to create a better one-to-one marketing strategy, helping increase your ROI. It’s hard to do that with only a name and address.
So the big question to ask yourself or your company is….Where do you start with all of this Big Data? You want to start by educating your team on what data information you want to focus on. The report from 360i.com, asks a great conversation starter, “If I knew…”. For example, If I knew what blog topics our clients were interested, how could I use them to improve our conversion rate to for new clients? What questions will help your company gain traction with clients?
As a print solutions provider, DOME has help many clients with their marketing plans. From PURL and Cross Media Campaigns to VDP (Variable Data Printing), cross media is a great way to collect and analyze your data. Set up campaigns mixed with creative strategies like personalized 4 color print pieces and responsive email designs.
So, what is Big Data? It is your company’s greatest ally! Using data correctly can help you retain clients, identify new leads, create better marketing plans, and make your advertising budget last. Start thinking of better ways you can leverage your Big Data now.