Big, bold and new! A new face on their brand identity.
September 14, 2017
Amy Labowitch, Marketing Specialist
Sacramento, CA – Big, bold and new! Dome comes full circle with their strategic plan to revolutionize their business including a new face on their brand identity. Dome has a 103-year history and there are bound to be changes in such a great time span.
Since 1914, Dome has remained relevant by evolving with the market; from engraving to commercial lithography, and beyond. “Removing “printing” from our name and giving a fresh new look to our logo signifies the continuous evolution of our brand. The products and services that we offer today cannot be simply put into a box or just be about print,” remarks Tim Poole, CEO and Partner.
As previously announced, Dome is merging their five facilities and expanding into a newly renovated 320,000 square foot operation in Sacramento’s McClellan Park. “We felt the move was the perfect opportunity for a refresh,” states Bob Poole, CMO and Partner. “Our marketing team has performed a masterful facelift on our branding that reflects the bold moves we are making. Bold as in color, having a strong and vivid appearance, but also bold meaning, confident and courageous. That speaks for itself.”
“A new logo is a sure way to show the world we are making serious changes,” affirms Misha Pavlov, Dome’s President. “Since the beginning of the year it has been our goal to revolutionize Dome, and lead the market. Our new logo is an outward representation of what we’re doing inside our business. Big, bold, new, and ready to dominate.”
Dome history: Founded as Dome Engraving by Byron Dome in 1914, Dome was a trade house supplying engravings for the local printers and newspapers. Ray and Arlene Poole purchased the company in 1969 and recognizing the potential in commercial lithography, they shifted the focus to offset printing to form Dome Printing and Lithograph.
To see previous press notifications outlining Dome’s continuing “big, bold moves” visit domeprinting.com. Dome serves a national client base. Providing retail in-store media, direct mail, commercial print, custom storefront technologies and fulfilment. www.domeprinting.com