DOME Announces Multimillion Dollar Investment A Bold Move Into the Future

Contact: Lorie Ozobiani
Phone: 916-965-7100
Fax: 916-640-0630
lozobiani@mcclellanpark.com

Amy Labowitch, DOME
916-923-3663
alabowitch@domeprinting.com

Sacramento, CA – DOME is embarking on a momentous transition that will consolidate their five facilities and merge the now 280,000 total square feet of production into one location. DOME will expand into a newly renovated 320,000 square foot facility in Sacramento’s McClellan Park.

“McClellan Park is excited to welcome DOME into our growing tenant roster. The buildings are structurally very well suited for DOME’s operations. We’re glad that we are able to accommodate DOME’s growth.” Ken Giannotti, Senior Vice President of Marketing and Leasing stated.

This move is the principal piece of an aggressive growth strategy outlined by DOME’s executive team. A previous announcement regarding DOME’s purchase of two KBA Rapida presses was the first step in DOME’s core strategic initiative to position their business to provide not only the highest quality products, but continue to drive down costs by being the most efficient printing facility in the market.

Misha Pavlov, DOME’s President, announced to their 250 employees, “This move will literally change the face of who we are. DOME is a great company and we are on a new trajectory to be world class. Consolidating into a single super facility will make DOME more efficient, while expanding our current capabilities.” Misha’s vision is unmistakable, “This is an electrifying transition that will be completed by the end of 2017 and it will strategically position us to grow exponentially and drastically expand our client base.”

The executive team researched and weighed all the options including looking at out-of-state possibilities. “McClellan Park is the perfect location for us to consolidate into one space, but more than that it allows us to stay in Sacramento where our roots are and where a majority of our family of employees live,” commented Bob Poole, CMO and Owner. DOME has a long history in Sacramento, beginning in 1914 as an engraving company, followed by the Poole family purchasing the business in 1969. CEO and Owner Tim Poole stated, “The opportunity we found at McClellan Park was extremely compelling and we are excited to commit a significant capital investment in our business; for our employees, and for our community.”

ABOUT DOME Printing:
Dome serves a national client base. Providing retail in-store media, direct mail, commercial print and packaging. DOME operates ArrowClick e-Commerce and custom fulfillment services to assist retail clients with their business automation needs. For additional information on DOME go to https://www.domeprinting.com

ABOUT MCCLELLAN BUSINESS PARK, LLC
The County of Sacramento selected McClellan Business Park, LLC, in 1999 to acquire and redevelop McClellan Air Force Base. McClellan Air Force Base was renamed McClellan Business Park (McClellan Park) in 2001. McClellan Park boasts a fully-operational airport, full-service hotel, fitness facility, rail system, office, industrial, retail and dormitories. The project consists of 3,000 acres with approximately 8.5 million square feet of useable buildings and 500 acres of developable land and is fully entitled for over 16 million square feet of commercial, retail, office and residential buildings. For additional information, please visit McClellan Business Park’s website at http://www.mcclellanpark.com.

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What is Big Data?

Big Data! It’s the new hot term in the corporate world. But what exactly does it mean?

At it’s core, Big Data is basically a term the industry uses to describe an instance where your data set is so large and complex that it becomes difficult to process using traditional data processing applications. This type of data is analyzed to show information like trends and consumer interaction patters.

Traditionally, the data companies and marketers collect standard information like name, phone, email and address. With big data, you are collecting lists that may contain social media interactions, search histories, buying trends, etc. Not the typical lists that many marketers and mailing companies are aware of.

So why collect this big data information? It’s data that matters. You can now successfully measure helpful data to leverage and optimize the best opportunities to market your brand. Also, with the increased influx of data, you can create customer profiles, test assets, and determine the success of your marketing campaigns. The idea is to use your data to create a better one-to-one marketing strategy, helping increase your ROI. It’s hard to do that with only a name and address.

So the big question to ask yourself or your company is….Where do you start with all of this Big Data? You want to start by educating your team on what data information you want to focus on. The report from 360i.com, asks a great conversation starter, “If I knew…”. For example, If I knew what blog topics our clients were interested, how could I use them to improve our conversion rate to for new clients? What questions will help your company gain traction with clients?

As a print solutions provider, DOME has help many clients with their marketing plans. From PURL and Cross Media Campaigns to VDP (Variable Data Printing), cross media is a great way to collect and analyze your data. Set up campaigns mixed with creative strategies like personalized 4 color print pieces and responsive email designs.

So, what is Big Data? It is your company’s greatest ally! Using data correctly can help you retain clients, identify new leads, create better marketing plans, and make your advertising budget last. Start thinking of better ways you can leverage your Big Data now.

Augmented Reality Takes Print to the Digital World

Hearing that “print is dying” or “direct mail is not effective” because of the emergence of digital advertising spaces and the speed of social media is an uncreative thought. With preparation and planning, print can very well benefit from the digital world. Take Augmented Reality paired with digital printing. A digital world and a physical print world, working together to create a unique, personalized message for the consumer.

Augmented Reality, or AR, is a technology that will allow the user to view an enhanced “real world” view, connecting creative content with the user. AR is not a new technology. It has been used in TV, video games and film. AR can have a huge impact on print adverts and marketing campaigns, sometimes referred as “interactive print”. With Augmented Reality, people can scan an image with their smartphone or tablet to add an extra layer of information – whether it’s videos, audio clips, images or even links – directly on top of the printed piece.

Publications, like Elle and Maxim magazine, are using AR technology to provide interactive content for their readers. A recent article published by WSJ.com, talks about how Augmented Reality is gaining traction among recognized brands like Pepsi and Heinz.

At DOME, we can help our clients produce AR campaigns. Whether it is a cross media campaign, a printed large format item (like backlit posters and point-of-purchase items), or a direct mail piece, the ability to expand your message with interactive technology is endless.

What are your feelings about Augmented Reality? Do you feel like it is a gimmick or is it the next great form of cross media advertising? Comment below with your thoughts and check out our personal favorites when it comes to Augmented Reality and Print.

Source:

http://en.wikipedia.org/wiki/Augmented_reality

http://online.wsj.com/news/articles/SB10001424052702304585004579417612087615766

http://www.digitaltrends.com/mobile/what-is-augmented-reality-iphone-apps-games-flash-yelp-android-ar-software-and-more/#!3ilAC

Mailing

The Seamless Acceptance Way

DOME is cutting through the postal red tape and introducing a system called, Seamless Acceptance. Seamless Acceptance is a new streamline and automated acceptance, verification, payment and induction into the United States Postal Service® (USPS®) system. What does this mean? We have the knowledge and expertise to help move your mail pieces into the system faster; efficiently getting your pieces into the consumers’ mailbox. DOME is proud to be the first on the west coast to adopt Seamless Acceptance from the United States Postal Service®.

Here’s a little background on what it means to become a Seamless Acceptance mail provider. In order to be accepted, a company must do two things.

1. Use an Intelligent Mail barcode (IMb)

2. Be a certified full service mailer.

3. Submit documentation electronically.

DOME has been using Intelligent Mail Full-Service since 2009. Full-service requires us to use a unique IMb on mail pieces, handling units, and containers. It also requires us to submit our documents electronically to PostalOne!® before the mail enters the mail stream. Seamless Acceptance was put in place to speed along the process.

90% of DOME’s current mail production require us to submit eDocs to PostalOne!®. With our expertise and knowledge of Direct Mail and other mail services, we no longer need a mail clerk to authorize our pieces before they enter the mail stream. Some common issues with the old regular acceptance method include: an inconsistent experience, acceptance delays the mail induction, and a manual, time-consuming mail verification. With Seamless Acceptance, the United States Postal Service® certifies that DOME’s well training staff is allowed automate the verification process by comparing our system data to the electronic documentation, as the mail pieces move through the mail stream.

In short, with DOME’s new implementation of Seamless Acceptance, you’re projects will get submitted into the mail stream faster and with fewer hiccups. Not only do we have the training, knowledge and expertise to automate the verification process, but we have the support confidence of the USPS backing us up.

DOME has given a whole new meaning to the “One-Stop-Shop”. What other printer do you know is allowed to become their own USPS postal clerk?

Innovative Solutions at DOME

 

Letter from the President, Tim Poole:

DOME’s mission is to provide an exceptional buying experience and to create greater value by helping our clients achieve their goals through the utilization of our innovative solutions.

How do you define the many valued solutions that DOME provides? There is much debate within the printing industry on how to define the many value solutions that we provide our clients. Unquestionably providing services in graphic design, web page development and e-mail services define us as a Marketing Service Provider (MSP). On the other end of the spectrum, we provide complex data processing, secure fulfillment services with the power of web-store deployment and just-in-time deliveries to assist in meeting customers’ goals.  These solutions squarely put us in a strong business partnership with our clients.

As you can see, we have intentionally left “Printing” out of our name. Printing is only one of DOME’s capabilities and services that our clients are accustomed to. Printing is a core capability and many of the markets we serve clearly refer to us as their printer and we are ok with that. This is a new era and it is exciting to be part of the print evolution.

As you may have noticed from our internal print media and all throughout this website, DOME is removing the “Printing” tag line from the logo. Since we offer great services and new products to our clients, it was a move to show the growth of DOME as a company. With innovative solutions like, DOME Storefront, Email Marketing/Cross Media Marketing design, and the expansion of DOME Direct, DOME has evolved.

I am personally excited to see where our growth takes us.  With the additions of our Wide Format machines, DOME is adding more capabilities to our already awesome services.