The average consumer encounters around 5,000 marketing messages every day. But, according to Mintel Comperemedia research, 98% of people check their physical mail on a daily basis, and 77% of those sort it as soon as they get it — that means direct mail is still a highly effective way to engage consumers.
But just sending a generic postcard and hoping for the best isn’t going to cut it in an increasingly sophisticated world. Delivering the right message to your audience at the right time is crucial. At Dome, we are equipped to produce all aspects of a campaign’s needs, ranging from large run offset or web printing to digital personalized messaging and mailing. We do all of this at Dome — eliminating the time and expense of using multiple vendors.
We also understand that print is no longer a media that stands alone. With the importance of cross-media services, Dome has embraced new technologies, and has a team that can assist from concept to completion. We work with you to create an effective and comprehensive platform for your campaign message that incorporates the same branding and messaging into every component, so your direct mail supports the initiative.