G7 is the industry-leading set of specifications for achieving visual similarity across all print processes.
G7® is IDEAlliance’s industry-leading set of best practices for achieving gray balance and is the driving force for achieving visual similarity across all print processes.
Typically a print-buy is either distributed geographically or distributed across different print types. So, for example, a buyer may want to purchase marketing collateral, packaging and signage with the same brand imagery. Clearly the substrate, gamut and other print characteristics will vary for the different print products. But if all the print products have the same gray balance and neutral tonality defined by G7, they will look remarkably alike to the human eye. If you believe visual color appearance is important, make G7 from a G7 Master Printer a requirement in your purchasing decisions. To learn more about what G7 means, visit www.idealliance.org.