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Dome Goes ‘All In’ With Purchase of EFI VUTEk FabriVU 340 and VUTEk 5r Presses
FOR IMMEDIATE RELEASE
Contact:
David Lindsay
EFI
+1 404 931 7760
[email protected]
FREMONT, Calif., Oct. 12, 2017 – Electronics For Imaging, Inc. (Nasdaq:EFII) announced that Dome, a commercial print solutions provider headquartered in California, recently purchased EFI™ VUTEk® FabriVU® 340 soft signage and VUTEk 5r roll-to-roll printers. The new high-volume inkjet printers are to be installed in Dome’s newly renovated, Sacramento, Calif., facility by the end of this year.
The purchase is part of a strategic re-invention of the company that also includes merging several locations into the new facility, as well as opening new company sales offices in Chicago and Southern California. The two new presses will replace three models from various manufacturers; once installed, Dome’s superwide-format inkjet graphics operation will exclusively use EFI printers.
A complete solution for high-volume out-of-home graphics
“We are going into uncharted waters for our company, and we don’t need a vendor, we need a partner to help us succeed.” said Dome President Misha Pavlov. “It’s a strategic move, for sure — EFI has invested in us, and us in them.”
Those uncharted waters include expanding Dome’s offerings into out-of-home (OOH) graphics work. “I think the 5r was compelling to get into OOH,” noted Dome Chief Marketing Officer Bob Poole. “It is a space we have demand in, but that we currently don’t occupy. This is our response to customer demand, and it brings new capability to the company.”
The 5-meter wide VUTEk 5r model is designed to be the industry’s most technically advanced LED roll-to-roll production offering, and has the highest speed and resolution in its class, offering superior quality using EFI UltraDrop™ Technology 7-picoliter print heads. Dome’s printer includes a complete, integrated production workflow with value-added options, including an inline finishing system for all-in-one printing, x-cutting, slitting and collecting; ID backprinting; double-sided printing; additional white and light colors; and a vacuum table for rigid substrates.
Sustainability, quality and value with reusable soft signage
Dome’s new, 3.4-meter wide VUTEk FabriVU 340 printer meets growing customer demand for textile soft signage. Dome is pursuing the print industry’s Sustainable Green Printing (SGP) Partnership, and soft signage also fits well with the company’s effort to expand environmentally friendly solutions.
“The VUTEk FabriVU printer gives our customers a greener option with graphics that can be re-used rather than displayed once and thrown away,” Poole said. “Fabric can be rolled into anything and shipped inexpensively where it needs to go, and then the customer can pop it in a frame on site.”
The new soft signage printer was developed with the advanced textile imaging technology knowledge base that EFI Reggiani – a global leader in industrial textile imaging – has established over the past 70 years. Printing in ultra-high resolutions up to 2,400 dpi using EFI aqueous dye sublimation inks, it also has the unique ability to print on transfer paper or direct-to-fabric with the same inkset, saving considerable labor and machine downtime compared to other printers requiring ink changeovers for different substrates.
New EFI Fiery® proServer digital front ends (DFEs) installed with the new printers provide the imaging technology needed for stunning, precise and predictable colors. EFI’s FAST RIP (Fiery Accelerated System Technology) included with all Fiery proServers, keeps printers running at their rated speeds, ensuring a maximum return on printer investments. In addition to its new VUTEk printer and Fiery DFE purchases, Dome is also a long-time user of EFI MIS/ERP workflow software.
“Dome has always been a great company, but we’re making bold moves right now which represent our metamorphosis into a world-class company,” said Pavlov of his company’s strategic new direction. “There is no other printer in our region—or even the United States—that’s doing what we’re doing. We’re making significant investments and setting ourselves up for a very aggressive growth trajectory. We rely on partners like EFI to bring to market best-in-class solutions that enable us to serve our customers and grow our business.”
EFI and Dome announced Dome’s new signage and graphics capabilities during the 2017 SGIA Expo in New Orleans, where EFI is exhibiting VUTEk roll-to-roll and FabriVU soft signage products along with its complete ecosystem of digital print production technologies. For more information on EFI products, visit www.efi.com or call 800-875-7117.
About EFI
EFI™ is a global technology company, based in Silicon Valley, and is leading the worldwide transformation from analog to digital imaging. We are passionate about fueling customer success with products that increase competitiveness and boost productivity. To do that, we develop breakthrough technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, and personalized documents, with a wide range of printers, inks, digital front ends, and a comprehensive business and production workflow suite that transforms and streamlines the entire production process. (www.efi.com)
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DOME Announces Multimillion Dollar Investment A Bold Move Into the Future
Contact: Lorie Ozobiani
Phone: 916-965-7100
Fax: 916-640-0630
[email protected]
Amy Labowitch, DOME
916-923-3663
[email protected]
Sacramento, CA – DOME is embarking on a momentous transition that will consolidate their five facilities and merge the now 280,000 total square feet of production into one location. DOME will expand into a newly renovated 320,000 square foot facility in Sacramento’s McClellan Park.
“McClellan Park is excited to welcome DOME into our growing tenant roster. The buildings are structurally very well suited for DOME’s operations. We’re glad that we are able to accommodate DOME’s growth.” Ken Giannotti, Senior Vice President of Marketing and Leasing stated.
This move is the principal piece of an aggressive growth strategy outlined by DOME’s executive team. A previous announcement regarding DOME’s purchase of two KBA Rapida presses was the first step in DOME’s core strategic initiative to position their business to provide not only the highest quality products, but continue to drive down costs by being the most efficient printing facility in the market.
Misha Pavlov, DOME’s President, announced to their 250 employees, “This move will literally change the face of who we are. DOME is a great company and we are on a new trajectory to be world class. Consolidating into a single super facility will make DOME more efficient, while expanding our current capabilities.” Misha’s vision is unmistakable, “This is an electrifying transition that will be completed by the end of 2017 and it will strategically position us to grow exponentially and drastically expand our client base.”
The executive team researched and weighed all the options including looking at out-of-state possibilities. “McClellan Park is the perfect location for us to consolidate into one space, but more than that it allows us to stay in Sacramento where our roots are and where a majority of our family of employees live,” commented Bob Poole, CMO and Owner. DOME has a long history in Sacramento, beginning in 1914 as an engraving company, followed by the Poole family purchasing the business in 1969. CEO and Owner Tim Poole stated, “The opportunity we found at McClellan Park was extremely compelling and we are excited to commit a significant capital investment in our business; for our employees, and for our community.”
ABOUT DOME Printing:
Dome serves a national client base. Providing retail in-store media, direct mail, commercial print and packaging. DOME operates ArrowClick e-Commerce and custom fulfillment services to assist retail clients with their business automation needs. For additional information on DOME go to https://www.domeprinting.com
ABOUT MCCLELLAN BUSINESS PARK, LLC
The County of Sacramento selected McClellan Business Park, LLC, in 1999 to acquire and redevelop McClellan Air Force Base. McClellan Air Force Base was renamed McClellan Business Park (McClellan Park) in 2001. McClellan Park boasts a fully-operational airport, full-service hotel, fitness facility, rail system, office, industrial, retail and dormitories. The project consists of 3,000 acres with approximately 8.5 million square feet of useable buildings and 500 acres of developable land and is fully entitled for over 16 million square feet of commercial, retail, office and residential buildings. For additional information, please visit McClellan Business Park’s website at http://www.mcclellanpark.com.
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DOME brings the KBA Rapida 205 and 106 to our operations
For Immediate Release, March 29, 2017
Amy Labowitch, Marketing Specialist
DOME, 800-343-3139
Las Vegas, NV and Sacramento, CA – DOME is excited to announce a partnership with KBA that brings the KBA Rapida 205, 81 inch and the Rapida 106, 41 inch UV perfector to their growing operation. With these purchases DOME is taking a bold step into the world of superlarge format and super speed sheetfed offset printing. Misha Pavlov, DOME’s President explains, “The KBA Rapida 205’s XXL sheet size with 5-color UV printing, on substrates up to 48 points at 9,000 sheets per hour is the perfect addition to our business. This is a game-changer for Northern California, Oregon, Northern Nevada, and Washington, enabling DOME to serve customers and prospects in these markets better than anyone, as this is the only 81 inch press in the area. The Rapida 106, 10 color UV perfecting press allows us to do what we already do so well, but better and faster. Who doesn’t love that?”
The superlarge format Rapida gives DOME the versatility and speed that is essential to the in-store signage and display segments of retail marketing. The Rapida 106 is a 10 color, double coater, full-interdeck UV press, which makes ready all 10 colors in 60 seconds, and runs at 15,000 (perfecting) to 18,000 sheets (straight) per hour. This fully loaded press will bring increased quality, efficiency and greater productivity while offering high-end applications previously not offered in-house.
These new presses will be up and running by the end of this year and will not only enhance services to existing clients but open doors to new verticals. Tim Poole, DOME’s CEO and Partner states, “The new press acquisitions are in alignment with DOME’s core strategic initiatives. We are positioning ourselves to provide not only the highest quality products to our clients, but continue to drive down our cost by being the most efficient printing facility in the US market.”
The signing of the agreements happened in Las Vegas at the GlobalShop 2017 Store Design, Planning and Merchandising Expo. “Everything came together and we are here at GlobalShop, which is the world’s largest annual show for retail experts,” says Bob Poole, DOME CMO and Partner, “and this is the place to share our big news. Our retail clients are here and the enlarged print format of the 81 inch and the versatility of the 10 color adds creative options to their display designers.”
Sherwin Poorsina, EVP Sales affirms, “DOME continues to differentiate itself in our industry by offering software solutions to our retail clients, broad product lines, and a customer-centric culture. I truly believe that our clients understand what DOME’s value is — bringing total cost of ownership savings.”
**DOME, serves a national client base. Providing retail in-store media, direct mail and general commercial print. DOME operates ArrowClick E-Commerce and Custom Fulfillment services to assist retail clients with their business automation needs. For additional information on DOME go to https://www.domeprinting.com
DOME Print and Marketing Solutions Installs EFI’s Two Newest VUTEk Production Inkjet Printers
FREMONT, California — July 27, 2016 — DOME Print and Marketing Solutions is meeting rising demand for high-quality, superwide-format inkjet graphics with a pair of strategic investments in its new manufacturing facility. DOME, which is one of Northern California’s leading independent commercial print businesses, has upgraded its superwide-format inkjet production operations, becoming one of the first on the West Coast to install an EFI™ VUTEk® HS125 Pro hybrid roll/flatbed inkjet press and an EFI VUTEk LX3 Pro hybrid LED inkjet printer.
Based in Sacramento, Calif., DOME is a family-owned business with a diverse customer base that includes many well-known retail brands. The new EFI VUTEk installations will provide the upgraded speed and quality the company needs to produce a growing volume of indoor signage with tight turnaround times.
“Our single largest growth area is in retail,” said Bob Poole, DOME’s chief marketing officer. “And our technology investment with the new VUTEk printer purchases is driving a lot of that growth because it helps us print better-quality work at faster speeds.”
The two new 3.2m-wide inkjet production devices replace a pair of 3.2m VUTEk devices used at DOME. The VUTEk HS125 Pro model DOME installed is the most productive VUTEk press ever developed, and prints 25% faster than the previous-model VUTEk HS series press it is replacing. The HS125 Pro press delivers high-quality, variable gloss output with innovative UV/LED Pin & Cure imaging technology, and has a variety of automated material handling options to accommodate high-volume throughput.
The new VUTEk LX3 Pro printer DOME installed features energy-efficient, “cool cure” LED imaging technology. It replaced a 3.2m VUTEk GS series LED printer and offers a new, extended-gamut ink capable of delivering eight-color quality results using only four colors. Although the printer runs up to eight colors plus white, “we’ve found that the four-color mode on the LX3 Pro printer will work for a lot of jobs, and it will allow us to see some cost savings,” said Poole.
“The LX3 Pro model has given DOME the ability to create new applications with its cool-cure capabilities. “I can print on a yoga mat, which is a foam-based, flammable product that you can’t print on with heat-based technologies,” Poole said. “They look phenomenal, and once people started seeing them, our orders for custom yoga mats took off.”
DOME Print and Marketing Solutions has also installed the latest-version EFI Fiery® proServer digital front end to drive its new printers. The newly enhanced Fiery proServer offers superior color management as well as extremely efficient processing, RIPing VUTEk print jobs up to 60% faster than previous proServer versions.
Business expansion and employment growth with superwide-format
The installations come as DOME embarks on a progressive reinvestment to build on its profile as a premiere, one-stop provider of print and marketing services. In 2015, DOME acquired an established signage design and manufacturing company, and the family-owned company’s leaders are continuing to invest for success.
The company is consolidating all of its superwide-format inkjet display and screen print signage operations, along with a full range of related finishing services. The expansion will lead to several new hires tied to ongoing growth in demand.
“We’re anticipating a very busy fourth quarter,” Poole said. “That’s why we’re making these upgrades now. I’m going to need every piece of machinery I have just to keep up with demand. We expect to significantly increase the overall percentage of large-format work and by consolidating everything into one facility it’s going to make things a lot easier.”
In addition to being a display graphics provider, DOME is a full-service commercial print business offering offset printing, mailing, and even marketing services and programming. EFI equipment has helped the company expand a niche display graphics offering into a more robust service popular with new and existing DOME clients.
“EFI equipment has allowed our shop to grow beyond expectations, and the new equipment will allow us to continue on that path,” said DOME EVP of Operations Misha Pavlov. “We are very pleased to be working with EFI. Now we have the latest and the greatest technologies to ensure we continue to serve our customers at the highest levels.”
EFI’s complete printer portfolio, which in addition to industry-leading LED and UV inkjet narrow-, wide- and superwide-format technologies includes aqueous textile and ceramic decoration printers, gives customers profitable opportunities for “Imaging of Things,” delivering greater product customization and appeal in everything from signage and packaging to décor, apparel and industrial manufacturing. To see many of the extensive, imaginative applications possible with EFI print technology, visit www.ImagingofThings.com or www.efi.com.
For more information about EFI VUTEk printers, visit www.efi.com or call 800-875-7117.
About EFI
EFI™ is a global technology company, based in Silicon Valley, and is leading the worldwide transformation from analog to digital imaging. We are passionate about fueling customer success with products that increase competitiveness and boost productivity. To do that, we develop breakthrough technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, and personalized documents, with a wide range of printers, inks, digital front ends, and a comprehensive business and production workflow suite that transforms and streamlines the entire production process. (www.efi.com)
DOME’s New Cross Media Ad
DOME recently had a chance to promote our business with a cross media ad on the back cover of Visual Media Alliance’s (VMA) Storyboard magazine. We felt the ad was the perfect opportunity to promote our capabilities. The premise behind that ad was to explain to our viewers and the readers of the magazine how DOME can help leverage “Big Data.” The ad was set up to utilize Augmented Reality, by having our clients download the Layar app, scan the cube and watch the fantastic video we created.
Check out the video below and share!
8 Tips for an effective Cross Media Campaign
You’ve probably heard the term cross media being tossed around in your marketing meetings, but what is it exactly and how do you even begin? A cross media campaign uses targeted communication and delivers it across various multi-media channels. This can include everything from print and email to SMS text messaging. Every business, big or small, can utilize cross media campaigns to boost their client communication. In fact, you are probably using aspects of cross media in your 1 to 1 marketing without even noticing. A printed postcard containing a QR Code that directs customers to your webpage is a simple form of cross media marketing.
There is no one algorithm used to execute a cross media campaign successfully, but there are some great fundamental tips to help you with your marketing goals. These 8 tips have helped us at DOME create great marketing campaigns for our clients, and can help you get your campaign heading in the right direction.
Tip #1: Prepare your strategy
Your strategy is not just the technology or data. It also includes who are you try to target, what media outlets you want to use, and what goals you are trying to achieve from your campaign.
Tip#2: Know your client base
Your company is unique and so are your clients. They may respond to certain forms of media differently depending on their demographic. Understanding whether your clients respond better to print, email, PURLs and/or SMS messaging, will provide a higher ROI.
Tip#3: Track all your channels
Watch the response rates of each of your channels to get an idea of the best ways to reach your clients. You may find that more clients responded to your campaign from their mobile phone. On your next campaign you’ll want to make sure you include a well-developed mobile aspect.
Tip#4: Integration
Cross media marketing is most effective if all of the channels are integrated together. They should always reinforce the other channels in the campaign. Use common branding and similar messaging to tie all the components together.
Tip#5: Print!
Of course a printing company would love to tell you this, but it is true! Variable printing creates a more personalized direct mail piece and will improve your results.
Tip#6: Watch all metrics
Look at all of the metrics not just the response rate. Yes, it is fantastic to have great response to your campaign, but understanding the best time to contact clients, or where they are located will provide more variable metrics to your data. And you can use this information to refine your next campaign.
Tip #7: Make it easy to share
If you have a fantastic message, allow your client to share your content. The more viral your message goes, the more your business will thrive.
Tip#8: Always ask for feedback
A very important tip that often gets overlooked. Clients can provide you with the best feedback and help you create a better marketing environment for your business. Allowing your clients to fill out a survey can help you focus your attention and create a dialogue with your clients.
In a world where clients are looking for a more 1 on 1 approach and want to feel like they are important, cross media can provide be a very effective marketing tool. It’s funny how a simple direct mail piece that is personalized with the clients name and some personal information can have a greater impact than just a simple run of the mill piece. Cross media is your greatest friend for marketing.
