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DOME’s New Cross Media Ad

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DOME recently had a chance to promote our business with a cross media ad on the back cover of Visual Media Alliance’s (VMA) Storyboard magazine. We felt the ad was the perfect opportunity to promote our capabilities. The premise behind that ad was to explain to our viewers and the readers of the magazine how DOME can help leverage “Big Data.” The ad was set up to utilize Augmented Reality, by having our clients download the Layar app, scan the cube and watch the fantastic video we created.

Check out the video below and share!

8 Tips for an effective Cross Media Campaign

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You’ve probably heard the term cross media being tossed around in your marketing meetings, but what is it exactly and how do you even begin? A cross media campaign uses targeted communication and delivers it across various multi-media channels. This can include everything from print and email to SMS text messaging. Every business, big or small, can utilize cross media campaigns to boost their client communication. In fact, you are probably using aspects of cross media in your 1 to 1 marketing without even noticing. A printed postcard containing a QR Code that directs customers to your webpage is a simple form of cross media marketing.

There is no one algorithm used to execute a cross media campaign successfully, but there are some great fundamental tips to help you with your marketing goals. These 8 tips have helped us at DOME create great marketing campaigns for our clients, and can help you get your campaign heading in the right direction.

Tip #1: Prepare your strategy

Your strategy is not just the technology or data. It also includes who are you try to target, what media outlets you want to use, and what goals you are trying to achieve from your campaign.

Tip#2: Know your client base

Your company is unique and so are your clients. They may respond to certain forms of media differently depending on their demographic. Understanding whether your clients respond better to print, email, PURLs and/or SMS messaging, will provide a higher ROI.

Tip#3: Track all your channels

Watch the response rates of each of your channels to get an idea of the best ways to reach your clients. You may find that more clients responded to your campaign from their mobile phone. On your next campaign you’ll want to make sure you include a well-developed mobile aspect.

Tip#4: Integration

Cross media marketing is most effective if all of the channels are integrated together. They should always reinforce the other channels in the campaign. Use common branding and similar messaging to tie all the components together.

Tip#5: Print!

Of course a printing company would love to tell you this, but it is true! Variable printing creates a more personalized direct mail piece and will improve your results.

Tip#6: Watch all metrics

Look at all of the metrics not just the response rate. Yes, it is fantastic to have great response to your campaign, but understanding the best time to contact clients, or where they are located will provide more variable metrics to your data. And you can use this information to refine your next campaign.

Tip #7: Make it easy to share

If you have a fantastic message, allow your client to share your content. The more viral your message goes, the more your business will thrive.

Tip#8: Always ask for feedback

A very important tip that often gets overlooked. Clients can provide you with the best feedback and help you create a better marketing environment for your business. Allowing your clients to fill out a survey can help you focus your attention and create a dialogue with your clients.

In a world where clients are looking for a more 1 on 1 approach and want to feel like they are important, cross media can provide be a very effective marketing tool. It’s funny how a simple direct mail piece that is personalized with the clients name and some personal information can have a greater impact than just a simple run of the mill piece. Cross media is your greatest friend for marketing.

 

What is Big Data?

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Big Data! It’s the new hot term in the corporate world. But what exactly does it mean?

At it’s core, Big Data is basically a term the industry uses to describe an instance where your data set is so large and complex that it becomes difficult to process using traditional data processing applications. This type of data is analyzed to show information like trends and consumer interaction patters.

Traditionally, the data companies and marketers collect standard information like name, phone, email and address. With big data, you are collecting lists that may contain social media interactions, search histories, buying trends, etc. Not the typical lists that many marketers and mailing companies are aware of.

So why collect this big data information? It’s data that matters. You can now successfully measure helpful data to leverage and optimize the best opportunities to market your brand. Also, with the increased influx of data, you can create customer profiles, test assets, and determine the success of your marketing campaigns. The idea is to use your data to create a better one-to-one marketing strategy, helping increase your ROI. It’s hard to do that with only a name and address.

So the big question to ask yourself or your company is….Where do you start with all of this Big Data? You want to start by educating your team on what data information you want to focus on. The report from 360i.com, asks a great conversation starter, “If I knew…”. For example, If I knew what blog topics our clients were interested, how could I use them to improve our conversion rate to for new clients? What questions will help your company gain traction with clients?

As a print solutions provider, DOME has help many clients with their marketing plans. From PURL and Cross Media Campaigns to VDP (Variable Data Printing), cross media is a great way to collect and analyze your data. Set up campaigns mixed with creative strategies like personalized 4 color print pieces and responsive email designs.

So, what is Big Data? It is your company’s greatest ally! Using data correctly can help you retain clients, identify new leads, create better marketing plans, and make your advertising budget last. Start thinking of better ways you can leverage your Big Data now.

DOME delivers results with VeraCore fulfillment software

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FOR IMMEDIATE RELEASE

Contact:

Sean O’Connor

VeraCore Software Solutions, Inc.

(860) 721-8929

[email protected]

Rocky Hill, CT, October 7th, 2014

DOME Printing, of Sacramento, California is in the process of implementing The VeraCore Fulfillment Solution to support the dramatic growth of their fulfillment business.

One of northern California’s strongest privately-held commercial printing companies, DOME provides a wide range of services to a diverse client base. In addition to web and sheet-fed printing, DOME’s suite of integrated business solutions includes creative services, digital printing, finishing, mailing and fulfillment.

Order fulfillment, long a component of DOME’s service offering, has grown substantially in recent years. The firm now manages hundreds of their clients’ products and kits in their expansive 60,000 sq. foot climate controlled warehouse. The technology infrastructure that supported DOME’s fulfillment operation was composed of several different systems, some purchased and some developed in-house. Recognizing the increasingly important role that fulfillment played in their business, DOME’s management team set out to assess their fulfillment technology and, where appropriate, make investments in support of three key objectives – growing the business, retaining existing clients and improving process efficiency.

The management team approached the process of assessing their fulfillment technology and evaluating their options the same way they approached other IT decisions. Whether building or buying, technology decisions are predicated on delivering “best in class” solutions for the task at hand. After evaluating several options, the management team unanimously concurred that The VeraCore Fulfillment System was the right choice for DOME, and for their clients. DOME’s CEO, Tim Poole, explains – “Technology decisions can’t be made based strictly on our own business objectives. We strive to truly understand how new technology will impact our clients. This is tricky with fulfillment because each of our clients has their own unique requirements. VeraCore will provide the operational efficiency required to support sustained growth and an extremely robust client-facing offering that will help to ensure growth”.

The VeraCore Warehouse Management System’s extensive support for barcode technology and process automation will ensure Dome’s pick/pack operation and kitting lines run at peak efficiency. VeraCore’s billing capabilities will save Dome’s account managers countless hours each month by eliminating the need to manually compile billing data. Each of Dome’s clients will benefit immediately from The VeraCore Order Management System’s real-time reports and dashboards, which will provide up to the minute information on all aspects of their fulfillment programs. In addition, VeraCore’s support for order restrictions, budgetary controls and order approval chains will provide DOME’s clients with greater control over their fulfillment programs and marketing spend.

A technology company in its own right, one of DOME’s central requirements was that any new fulfillment system be capable interacting with the technologies that DOME developed in-house as well as systems provided by other vendors. The VeraCore Fulfillment Solution will serve as the new foundation of DOME’s fulfillment infrastructure. For truly specialized applications, DOME’s developers and technology partners will be able to create real-time integrations via the VeraCore web-service which supports sophisticated two-way communications between VeraCore and external applications.

Denise Lunden, President of VeraCore Software Solutions, Inc. commented on the DOME implementation under way now. “We are really excited to be working with Tim and his team of professionals. The combination of Dome’s talent and The VeraCore Fulfillment Solution will be hard to beat and will ensure DOME continues delivering results for their clients”.

For more information about DOME Printing and their award winning services, visit: https://www.domeprinting.com

 

About VeraCore Software Solutions, Inc.

VeraCore Software Solutions, Inc., has been providing software solutions for commercial printers, fulfillment companies, and marketing service providers for over 30 years. Their flagship product, The VeraCore Fulfillment Solution, enables fulfillment service providers to manage all aspects of their clients’ order fulfillment programs.

For additional information on VeraCore, visit their website at http://www.veracore.com

 

DOME Printing Brings Wide Format Printing In-House

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FREMONT, CA—August 11, 2014—EFI, a world leader in customer-focused digital printing innovation, today announced that Sacramento, CA-based Dome Printing has purchased and installed a pair of 3.2-meter wide EFI VUTEk printing systems—an EFI VUTEk HS100 Pro UV inkjet pressOpens in a new window and an EFI VUTEk GS3250LX Pro LED inkjet printer.Opens in a new window The presses are the centerpieces of Dome Printing’s new, superwide-format graphics business.
 
Dome Printing, one of Northern California’s leading independent commercial offset print businesses, is attracting new customers with its equipment investment—clients that did not purchase offset before but had specialized superwide-format signage and graphics needs. Many of the company’s existing customers are also taking advantage of Dome Printing’s new inkjet capabilities, expanding their current print marketing efforts to include superwide-format graphics applications. In those scenarios, the high-quality imaging available with EFI VUTEk equipment and the EFI Fiery proServersOpens in a new window Dome Printing also installed with its new inkjet devices ensure accurate color matching between offset and inkjet print jobs.
 
The company, a long-time user of EFI’s MIS workflow software products, is effectively and efficiently expanding its business offerings with its new VUTEk purchases. Both machines are hybrid format devices that can print work on rigid substrates as well as banners, billboards and other graphics printed on flexible roll media.
 
“The white ink printing capabilities on our new VUTEk equipment was important, but the real deciding factors were the hybrid flatbed/roll-to-roll capabilities and the fast throughput,” said Bob Poole, Dome Printing’s co-owner. “The quality is exceptional, especially with the EFI Fiery proServer and its superior color management capabilities.”
 
Inkjet graphics growing ‘by leaps and bounds’
 
Founded by Ray Poole in 1969, Dome Printing offers everything from creative services and digital printing to fulfillment and integrated business solutions, including custom client storefront solutions. Ray’s sons Tim and Bob Poole have now restructured and built a next-generation business since purchasing the company from their parents in 2004.
 
“We grew 20 percent last year and expect that same level of growth this year,” said Tim Poole, who is Dome Printing’s CEO. “Part of that is attributable to the technology solutions we offer customers, but we are seeing the VUTEk business growing by leaps and bounds as well.”
 
Installation of the new printers and their color calibration went quickly. “We were already running a huge retail package on our VUTEk GS3250LX Pro the first week it was in our shop,” Bob Poole said, “and it went off without a hitch. We could hardly wait to get our hands on the HS100 Pro the following week. We already needed the capacity!”
 
Prior to the installation, many of the company’s local clients had to go to Southern California or out of the state to get the type of large-format printing they were seeking. “By adding that service to our mix,” Bob Poole stated, “we are able to bring that business into the Northern California economy.”
 
“We are very pleased that Dome Printing chose EFI as the partner it can rely on to get this exciting new business launched,” said Frank Mallozzi, senior vice president, worldwide sales and marketing, EFI. “Dome Printing’s clients will benefit from the superior versatility, quality and productivity these two EFI VUTEk products offer.”
 
Powerful print solutions for roll and flatbed graphics
 
Both of Dome Printing’s new VUTEk investments feature true, variable-drop grayscale imaging for higher image quality and accurate spot-color matching. They also offer opaque white ink and a unique, multilayer printing capability for high-end visual appeal on backlit displays and other applications.
 
Operating at speeds up to 100 boards per hour, the EFI VUTEk HS100 Pro press gives Dome Printing a more-cost effective option to produce a wide variety of medium-run graphics jobs. The digital UV inkjet press represents a true alternative to analog equipment, offering throughput comparable to screen printing with print quality that approaches offset. The press features EFI’s Pin & Cure imaging technology, which offers precise ink lay-down, gloss control and greater imaging accuracy.
 
The EFI VUTEk GS3250LX Pro is a production-level LED inkjet hybrid printer. Its “cool cure” LED curing technology lowers operating costs and provides a greener alternative for graphics printing, with significantly less energy consumption and virtually no VOCs. LED also gives the VUTEk GS3250LX Pro the ability to print on heat-sensitive and less-expensive lightweight media that cannot withstand the heat of other drying or curing methods.
 
Complementing its installation of new EFI VUTEk printing equipment, Dome Printing also acquired an Esko cutting table for finishing flatbed-printed graphics jobs.
  
About EFIOpens in a new window
EFI is a worldwide provider of products, technology and services leading the transformation of analog to digital imaging. Based in Silicon Valley, CA, with offices around the globe, the company’s powerful integrated product portfolio includes digital front-end servers; superwide, wide-format, label and ceramic inkjet presses and inks; production workflow, Web-to-print, and business automation software; and office, enterprise and mobile cloud solutions. These products allow users to produce, communicate and share information in an easy and effective way, and enable businesses to increase their profits, productivity, and efficiency.

Source: http://www.piworld.com/article/dome-printing-sacramento-ca-installed-two-efi-vutek-printing-systems/[email protected]#utm_source=today-on-piworld&utm_medium=enewsletter_headline_story11&utm_campaign=2014-08-11 and EFI.

Get Inspired! Augmented Reality Examples

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In one of our previous posts, we spoke about Augmented Reality and the ability to combine the digital and print world. Posted below are some sample videos portraying the use of AR and print together.

Augmented Reality Lego® Set

I believe Lego® utilized Augmented Reality effectively. Showing a 3D image of the product already constructed, allowing kids the ability to view Legos® in a 3D space.

NET-A-PORTER Allows There Customers to Window Shop

Fantastic example of interactive print and technology working hand in hand. Imagine using this technology on end caps on aisles and pop-up displays.

ABSOLUT Vodka Takes you on a Trip

Real cool example of size and scale the AR piece can be while providing information.

Tic-Tac Mints Offers up Trivia

Tic-Tac Mints provides some added content that you can thumb through on this creative bus stop add.

VW Takes you on a Test Trive with an Ad Space

VW has a lot of different examples of Augmented Reality ads. This one, for example, allow the viewer to watch advertisements come to life

So, what do you think is a creative way to utilize Augmented Reality in print? Feel free to post some more examples below!

Innovative Solutions at DOME

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Letter from the President, Tim Poole:

DOME’s mission is to provide an exceptional buying experience and to create greater value by helping our clients achieve their goals through the utilization of our innovative solutions.

How do you define the many valued solutions that DOME provides? There is much debate within the printing industry on how to define the many value solutions that we provide our clients. Unquestionably providing services in graphic design, web page development and e-mail services define us as a Marketing Service Provider (MSP). On the other end of the spectrum, we provide complex data processing, secure fulfillment services with the power of web-store deployment and just-in-time deliveries to assist in meeting customers’ goals.  These solutions squarely put us in a strong business partnership with our clients.

As you can see, we have intentionally left “Printing” out of our name. Printing is only one of DOME’s capabilities and services that our clients are accustomed to. Printing is a core capability and many of the markets we serve clearly refer to us as their printer and we are ok with that. This is a new era and it is exciting to be part of the print evolution.

As you may have noticed from our internal print media and all throughout this website, DOME is removing the “Printing” tag line from the logo. Since we offer great services and new products to our clients, it was a move to show the growth of DOME as a company. With innovative solutions like, DOME Storefront, Email Marketing/Cross Media Marketing design, and the expansion of DOME Direct, DOME has evolved.

I am personally excited to see where our growth takes us.  With the additions of our Wide Format machines, DOME is adding more capabilities to our already awesome services.